Regional health nonprofit
From donor records → donor intelligence
The nonprofit already had donor history. The opportunity was to turn that history into information its communications and development teams could use.
A publication from Holy Gusto
Show the work.
Case studies, field findings, and methods for turning the data organizations already have into decisions they can act on.
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Featured case study
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Case studies
What happened when the existing data was asked a better question?
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Island House: From Fragmented Guest Data to Actionable Revenue Intelligence
Guest history became self-updating intelligence built around spend, frequency, tenure, geography, seasonality, booking timing, and return behavior.
02Regional Health Nonprofit: Findings → Fields → Action
Donor transaction history became an implementation brief for the CRM → integration layer → email platform bridge.
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Field findings
Small findings that change the next decision.
FIELD
The Guest Return Window
FIELD FINDING 01 · ISLAND HOUSE · RESULTS AS OF AUGUST 18, 2026 Five repeat guests…
READ THE FINDINGFR 006
The Hospitality Email Benchmark Index: Infrastructure Failure and the Revenue Path
The Hospitality Email Benchmark Index reviewed 30 hospitality brands. Twenty-one were operating with no effective DMARC…
READ THE FINDINGFR 005
The Pricing Volatility Trap
Some Hotels Are Solving the Wrong Problem Hotels usually treat pricing volatility as a revenue-management problem.…
READ THE FINDINGFR 004
Napa Valley Pricing Volatility
Field Report 004: Napa Valley Pricing Volatility Peak Saturday to Peak Tuesday ADR Napa Valley peak…
READ THE FINDING
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Methods
Current framework
Revenue Verification Loop
A practical framework for finding where subscriber identity, booking data, guest communication, and revenue attribution break apart.
READ THE FRAMEWORK
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References
References
No references published yet.
Field Manual
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